Marketing in the Age of Generative AI IE Insights As always, we’re committed to transparency and making ads distinguishable from organic search results. When Search ads do appear, they will continue to feature our industry-leading clear and transparent ad labels with the “Sponsored” label in bold black text. Performance Max is one of the best […]

What Does Copyright Say about Generative Models? This means that they cannot simply reproduce something they were trained on, they have to generate something new based on it. «If we do not provide IP rights to the content generated by the AI, specifically to its designers, there is much less incentive to create such software […]

Amazon launches generative AI to help sellers write product descriptions For example, a generative AI model for text might begin by finding a way to represent the words as vectors that characterize the similarity between words often used in the same sentence or that mean similar things. Some companies will look for opportunities to replace […]

What does Generative AI mean for heavy-asset industries at the heart of the energy transition? It’s also worth noting that generative AI capabilities will increasingly be built into the software products you likely use everyday, like Bing, Office 365, Microsoft 365 Copilot and Google Workspace. This is effectively a “free” tier, though vendors will ultimately […]

Here’s What I Learned Testing Photoshop’s New Generative AI Tool Outside of photojournalism where there are strict requirements, that is simply not done. Expecting the behavior to change just because more powerful tools have become available is silly. «Firefly creates entirely original images based on what’s described in a text prompt.» Sorry, no, it doesn’t. […]